Stephen Covey and his Seven Habits -- Is Comfort the Goal

It seems to me that often our society pushes the notion that comfort is the ultimate Good in life. This is a sentiment that many hold, whether they realize it or not, that is pushed by advertising and marketing strategies, but that goes largely unexamined.

Covey suggests however that comfort, or pleasure, or self in general, is not a worthy goal, but that instead that it is principles that should be the focus of our lives.

This is surely not to say that no pleasurable emotions, or feelings of comfort, should be allowed to guide our decisions; on the contrary, it could be argued that, when we arrive at a decision that seems "right", there is often a requirement that we feel "comfortable" or "at peace" with that decision.

The key point, however, is that comfort should not be the GOAL of life; it perhaps should be A goal, but there is so much misery in the world that kind-hearted people with good conscience can do a lot to alleviate, simply making our own personal comfort our objective is unworthy of who we are as human beings.